EA E3 2011 Press Conference

In Battlefield 3, players step into the role of the elite U.S. Marines. As the first boots on the ground, players will experience heart-pounding missions across diverse locations including Paris, Tehran and New York. As a U.S. Marine in the field, periods of tension and anticipation are punctuated by moments of complete chaos. As bullets whiz by, as walls crumble, as explosions force players to the ground, the battlefield feels more alive and interactive than ever before.

FIFA 12 brings to the pitch the game-changing new Player Impact Engine, a physics engine built to deliver real-world physicality in every interaction on the pitch. Revolutionary gameplay innovations inspired by the real-world of soccer make FIFA Soccer 12 deeper and more engaging. All-new Precision Dribbling delivers a higher fidelity of touch on the ball for attacking players, while Tactical Defending fundamentally changes the approach to defending by placing equal importance on positioning, intercepting passes and tackling. Plus, CPU players have been infused with Pro Player Intelligence, the next generation of player intelligence and performance. Stay tuned for more features to be announced in the coming months.

Set in the near-future, Overstrike follows a team of four elite agents obliterating enemy strongholds using fringe-tech gadgets and lethal teamwork. The members of Overstrike 9 are comprised of an ex-mercenary, Interpol\'s most wanted thief, a gifted young scientist and a decorated detective. Collectively, they are the agency\'s outcasts. But a shadowy organization threatens to wipe out humankind. Thanks to each agent\'s unique talents and a tendency to completely ignore protocol – Overstrike 9 is the only option left. Overstrike blends developer Insomniac Games\' flair for exotic weaponry and immersive storytelling with a touch of humor in this 4 person co-op action game.

Kingdoms of Amalur: Reckoning is an epic, open-world role-playing game set in Amalur, a mysterious and magical new fantasy world created by New York Times best-selling author R. A. Salvatore. Brought to life visually through the trademark visceral style of renowned artist and Spawn creator Todd McFarlane, Reckoning brings a new level of intense action combat to the RPG genre.

Play and manage football matches between real NFL teams, featuring the latest player lineups of 2012!

Mass Effect 3 is an action role-playing game in which Commander Shepard leads a final campaign against the Reapers, a machine race that has invaded Earth and is conquering civilizations across the galaxy. Players recruit squad members from various species and classes, forge alliances, and make choices that determine which characters survive. Combat features squad-based tactics with combinable biotic and tech powers, blind fire, and enhanced melee attacks. The game includes a cooperative multiplayer mode where up to four players fight waves of enemies to liberate conflict zones. Progress in multiplayer contributes to war preparedness in the single-player campaign. New and returning squad members join Shepard's team, including soldier James Vega and EDI, an AI in a physical body.

Need for Speed The Run lures players into an underground world of illicit, high-stakes racing. The heat is on - and it isn't just the fuzz who are after you. Entering the race is just the beginning as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds. Powered by DICE's state-of-the-art Frostbite 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline. The cars are hot, the racing is intense and the story will have you at the edge of your seat… all the way from the Golden Gate Bridge to the Empire State building.

A snowboarding game and a reboot of the SSX series. Players ride down mountain courses based on real-world locations, chaining tricks to build boost and reach faster speeds. Alongside a career-style World Tour, the game offers free exploration of the mountains and asynchronous online challenges where players compete for scores and times.

Step in to the center of your own Star Wars story as you choose your path down the light or dark side of the Force. Your choices have impact not only on your story but on those who join you along the way. Each choice you make can change how your story unfolds including unexpected story twists or devastating consequences that impact you and your Companions. Play as one of 8 legendary Star Wars classes include Jedi, Sith, Smuggler, Trooper and more – this is your story and you decide how you want to build your reputation and influence across the galaxy as you join in epic adventures and challenging missions on the ground and in space!

The Sims Social brings all the freedom, fun, and creativity of The Sims to Facebook! Create customized Sims with their own unique characters, ambitions, and friends. Your Sim's friends - and enemies - are your real friends and the deeper your relationships, the further you get in the game! Build your Sim a perfect home and fulfill their wishes to live out their dreams. Control every aspect of their social life, make friends or fight, love or betray, play nice or be mean, share a first kiss or woohoo!