EA E3 2010 Press Conference

Get ready for a whole new war, as DICE's massively popular online shooter Battlefield: Bad Company 2 makes the journey back to the 60's and the infamous Vietnam war. At the heart of this expansion lie four distinct, brand-new multiplayer maps based on the Vietnam War. Each map brings a new gameplay experience and fresh visuals, with characteristics such as foxholes, tunnels and dense jungles from where the enemy can launch surprise attacks. Also, 15 classic Vietnam-era weapons and 6 vehicles are available from the moment you go online. All four multiplayer game modes from Battlefield: Bad Company 2, including the genre-defining Conquest Mode, will be playable in Battlefield: Bad Company 2 Vietnam. The expansion is integrated with the full game persistence, so no matter what theatre of war you participate in, you will continue to level up your soldier as usual.

Bulletstorm brings new furor to first-person shooter action thanks to its signature 'kill with skill' gameplay. The game tells the story of a futuristic confederation protected by an elite band of mercenaries: Dead Echo. When Dead Echo members Grayson Hunt and Ishi Sato learn they've been working for the wrong side, they're betrayed by their commander and exiled to the far reaches of the galaxy. In Bulletstorm, Grayson and Ishi find themselves surrounded by hordes of mutants and flesh eating gangs in an abandoned paradise. They have two objectives: get off the planet alive, and exact revenge on the man who sent them there. Players step into the role of Grayson Hunt complete with an arsenal of over-the-top combat moves and outrageously large guns. Bulletstorm's array of distinct 'skillshots' produces unprecedented levels of frantic gameplay and yell-inducing satisfaction. The skillshot system rewards players for inciting mayhem in the most creative way possible. The more insane the skillshot, the more points players collects to upgrade their character and unlock weapons, which then allows them to execute even more creative moves and exaggerated skillshots.

Sequel to one of the greatest PC shooters ever, Crysis 2 offers console players their first taste of Crytek's unique shooter gameplay. Featuring futuristic war, gorgeous destruction and the chance to kick alien butt on the grandest stage of all, New York City, Crysis 2 is destined at the least to equal its predecessor, if not surpass it. Additional features include: challenging AI enemies in the single player campaign, 12-player support online, new and improved upgradable Nanosuit 2 technology and more.

Three years after the Necromorph infestation aboard the USS Ishimura, Isaac Clarke awakens from a coma, confused, disoriented, and on a space station called The Sprawl. Just as his health begins to improve, The Sprawl is overrun with even more advanced forms of the alien-zombie hybrids.

Revolutionize your workout regimen with EA Sports Active, the ultimate interactive fitness program that's designed for you. Get fit with a holistic approach to fitness that combines nutrition and lifestyle factors, with a variety of activities, all from the convenience of your living room. From customized routines that target upper body, lower body and cardio to a guided 30-day challenge that tests muscle endurance, coordination and agility, stay in shape with fitness made fun and easy.

EA SPORTS MMA brings the authenticity of the world’s most intense combat sport home like never before. Choose from the world’s top fighters or climb the ranks of the worldwide circuit with your created prodigy to become the ultimate MMA champion. Travel the globe and learn a multitude of fighting techniques and skills from masters in each discipline. Select from various weight classes, rule sets, and take on all challengers in multiple cage types or a ring. The challenge continues online with the most robust offering for any MMA videogame, including the ability to create and share custom fighters, prize fights, and more. Are you ready? Let’s get it on!

Madden NFL 11 re-energizes the game of football with a fun and exhilarating experience to ignite the passion of every NFL fan. Whether you’re rekindling an old rivalry, putting your spin on the best moments of 2009, or building the ultimate dynasty in Franchise mode, Madden NFL 11 makes every day feel like Sunday. Experience the passion for football shared by Gus Johnson and Cris Collinsworth as they call the action on the field. Fight for fumbles, design your own plays, and feel what it's like to be an NFL superstar with Madden NFL 11, the ultimate NFL experience on PlayStation Portable.

Operating directly under the National Command Authority, a relatively unknown entity of handpicked warriors are selected when it is crucial that a mission must not fail. They are the Tier 1 Operators. There are over 2 million active soldiers. Of those, approximately 50 thousand fall under the direct control of the Special Operations Command. The Tier 1 Operator functions on a level above and beyond even the most highly trained Special Operations Forces. Their exact numbers, while classified, hover in the low hundreds. They are living, breathing, precision instruments of war. They are experts in the application of violence. The new Medal of Honor is inspired by and developed with actual Tier 1 Operators from this elite community. Players step into the boots of these warriors and apply their unique skill sets to fight a new enemy in the most unforgiving and hostile conditions of present day Afghanistan.

Need For Speed: Hot Pursuit is a racing game, where you complete missions switching between a police officer and a racer. While the goal is the same - to reach the finish first, the game allows trying another side of races as you need to stop a lawbreaker in the police part of the game. Unlike typical racing titles, Hot Pursuit follows the principle that "all is fair." That's why both sides have special tools to stop the opponent. You can throw spikes on the road or use turbo acceleration to break away from the pursuit. Police can block the road and summon a helicopter for help from above.

Step in to the center of your own Star Wars story as you choose your path down the light or dark side of the Force. Your choices have impact not only on your story but on those who join you along the way. Each choice you make can change how your story unfolds including unexpected story twists or devastating consequences that impact you and your Companions. Play as one of 8 legendary Star Wars classes include Jedi, Sith, Smuggler, Trooper and more – this is your story and you decide how you want to build your reputation and influence across the galaxy as you join in epic adventures and challenging missions on the ground and in space!

In The Sims 3, you can create Sims with unique personalities, fulfill their desires, and control their lives within a customizable living neighborhood. Unlock all-new Karma Powers and unleash them on your Sims: help your Sim get lucky with the power of "love connector", bless them with the power of "age defiler" or "instant beauty" or curse them with an "instant enemy". Use these powers wisely, because they may have unexpected results! As you guide your Sims through life, you can complete challenges to unlock additional items, new buildings and landmarks.

The Sims 3 is a handheld game, developed by Electronic Arts for the Nintendo DS handheld system. For the first time ever, players can experience a full life simulation on a handheld with Nintendo DS. However, Sims are unable to age, WooHoo, or have children. The neighborhood in the game is Beacon Bay, and many familiar Sims and/or relatives, such as Malcolm Landgraab and Alexander Goth, appear.

The Sims 3 is a console game developed by Electronic Arts for the Nintendo Wii. For the first time ever, players can take on up to three friends in the Life Moments Game. The neighborhood in the game is Vista Beach.